Trade Fair Naaldwijk | Aphrodite Orchid bids customers total solution…
Aphrodite Orchidee 003

Aphrodite Orchid bids customers total solution at Trade Fair Rijswijk

Published: February 22, 2024
Aphrodite Orchid grows pot orchids in Rozenburg, near Royal FloraHolland Aalsmeer, on about 4 hectares. The family business is now run by the third generation and has been around for 90 years. Just a little longer and we may call Aphrodite Orchid Royal! What can we expect from this exhibitor at Trade Fair Rijswijk?

Aphrodite Orchid originally started as a vegetable and rose grower, but has been focusing on growing orchids since the 1970s. Today, the company has a wide assortment /range of moth orchids and focuses mainly on the multi-branch segment, with 3, 4 or even 5 branches.

Sustainability as a spearhead
"Sustainability plays an important role in the cultivation process," says Dennis van Hemert, responsible for sales. "We recirculate water and manure and apply a Total Energy installation in combination with a heat pump. We do heat and cold storage sustainably, both above and below ground. We also try to reduce plastic as much as possible: we use pulp trays and paper sleeves. With some varieties, we also don't put a sleeve around each plant, but only around the outer ones in the box, for example. That also saves a lot of material."

Being visible at trade fairs
The company considers it important to be visible at trade fairs. "Your products are seen and you can talk to end customers, where you normally only have contact with exporters. You hear first-hand where needs are. Scandinavian countries and France are important sales markets, but nowadays the luxury segment is also increasingly going to Eastern Europe, especially Poland. We notice that spending patterns there have changed over the years."

Trade Fair Rijswijk: convenience for luxury retail
What can we expect from Aphrodite Orchid at Trade Fair Rijswijk? Dennis: "We have had a stand made in which we offer a total solution for luxury retail: we put together a complete Danish cart with different products, which the customer can order in one go. I want to offer different variants, depending on what is possible with the customer in terms of price. During the trade fairs, we especially want to listen to customers' wishes and pick up what they would like to see on such a cart. That way, it will really add value for them as well."

Aphrodite Orchid can be found at Trade Fair Rijswijk in stand number 10.4. Visiting the trade fairs is free of charge, just register before your visit: